Marketing your home

Internet Advertising – we maximize your property’s exposure.

We have outstanding internet coverage on the premier property websites ensuring your home is extensively displayed to every possible buyer.

We recognise the internet as the major source of new buyers and accordingly pay to advertise your home on all the market-leading UK websites, Primelocation, Propertyfinder, Findaproperty and Rightmove. We may also choose subsidiary websites such as Think Property, Yahoo, Ch.4, Timesonline, Upmystreet and London Property News.

Magazine Advertising – your property will be featured.

John Thorogood Real Estate Agency has a large budget for magazine advertising and by booking numerous pages every month, we’ll always have space to advertise your home.

Surprisingly some agents don’t spend on print-advertising at all and even larger chains of estate agents who take several pages can only afford one or two properties from each branch. Will your home miss out? Not with us.

We advertise prominently in high-profile property and lifestyle publications with wide distributions. Through established relationships with these magazines, we also consistently feature in their editorial sections. They are: SW, Rise, London Property News, Property Square and Edge. We also occasionally choose to advertise in London Magazine.

www.john-thorogood.co.uk  – innovative, fast and functional.

Our contemporary website has been designed specifically to provide buyers with speedy and up-to-date access to full details of your property.

Whilst some agents’ websites only offer glimpses of your property or are just over-complicated, ours tells you everything you want to know quickly without unnecessary gimmicks. We also invest in technology to ensure our website appears high on search engines’ results pages.  

Our website allows you to: Request text / picture message alerts - Request email alerts - Register & book viewings online - View full-size floor-plans & professional photos - View Area maps & descriptions -  Read informative descriptions - Email / print property particulars - Research our “sold property” section - Read feedback from other clients

Software - embracing new technology.

High-speed broadband, a networked database and high-quality estate agency software makes us technologically advanced and super efficient. More importantly it allows us more time to do what we do best – sell your home.

Substantial investment in estate agency software and technological innovations have made our work more efficient and polished than ever. All websites are totally up-to-date and our negotiators can access and share all data quickly. This enables our uniquely strong team approach to work effectively, ensures your property details are dispatched to all suitable buyers ahead of the competition and that the feedback you require is always available.

SMS / MMS / Email alerts – pro-active selling.

As soon as a new property comes onto the market, we send property alerts by text and picture message as well as by email. So no matter where our buyers are or how busy they are, we can reach them immediately to generate viewings quickly for your home.

No matter whether our buyers are in meetings, on the train or tied up on another call, our texting service has proved invaluable in alerting them to new properties on the market.  Being pro-active we also send “advance notification” of new suitably-matched properties via email. We receive great praise from sellers and buyers for both these bespoke services.

Open days – good or bad?

Many agents suggest open-days as an effective marketing tool – but it’s really only a convenient way for them to manage demand.

Furthermore,

• Open days are often conducted by inexperienced agents or “Saturday staff” who merely open the door and are not capable of answering buyers’ questions.
• With numerous people pushing past each other, your home will look much smaller.
• The attending agent can’t do any specific selling or be informative to all viewers at the same time.
• Unless your home is empty, security is reduced as agents cannot keep tabs on all the viewers simultaneously.
• Open days promote viewings from buyers who are simply curious or even nosey neighbours.

John Thorogood Real Estate Agency recommends a better option – If demand warrants it, our experienced negotiators will schedule a series of appointments showing one buyer / family at a time. This provides buyers with proper individual attention and allows us to use our skill and knowledge to increase the chance of a sale. By grouping our viewings together the element of convenience is maintained for you, ensuring minimum disruption to your life.

High-quality sales particulars – a unique style

We produce high-quality professional brochures for every property and pay special attention to proper presentation.

We don’t cut costs by using our own cheap digital camera and a measuring tape. We employ first-class professional photographers and floor-planners, combined with a bulleted summary and an informative, thoughtful description.

Bored of reading the same old “stunning” estate agency clichés? We are too! Sales Director, Austin Thorogood writes eye-catching property particulars and advertising and has developed a highly praised and unique style over the years. Properties are described with enthusiasm and imagination and firmly directed towards the type of person we believe will be interested in buying that property. We concentrate on the individual selling points that set each property apart – even in seemingly identical Victorian terraced houses!

Design - distinctive identity.

We use a specialist design agency to brand our distinctive company image.

This covers our website, property brochures, advertising and office / sale board displays. It maintains our solid identity and strong presence in the market place and improves the quality of presentation for your home.

Window displays - equal treatment.

Our prominent corner office on the popular Northcote Road has ample window space to prominently feature every single property we have for sale.

We offer all our clients one or more A3-size photo cards in our window to ensure that passing and visiting buyers are encouraged to make further inquiries.

For Sale boards - raise your profile.

Having sold many properties directly from sale-board enquiries, we regard them as an essential part of our strategy, significantly increasing the property’s exposure.

No one loves having a “for sale” board outside their home. They’re unsightly and a constant reminder of your impending move, so of course it’s your decision whether to have one. However, they do attract eager buyers on the look-out for new properties in their favourite streets and help to identify the location of the property to buyers who are unfamiliar with the area. Buyers have come to view a John Thorogood Real Estate Agency “For Sale” board as being a trusted sign of quality. Having one of our boards outside your house will your associate your property with the high-quality portfolio our company attracts.

Virtual tours - an all-round view.

Virtual tours are available as part of our marketing strategy, where appropriate for the type and size of property being offered.

Please ask for further details.  

Free HIPs – we’ll shoulder the burden.  

John Thorogood Real Estate Agency provides HIPs free of charge (subject to our terms and conditions of business).

From 14th December 2007, Home Information Packs (HIPs) became compulsory for all properties for sale. John Thorogood Real Estate Agency takes the stress away by organising, on your behalf, the compliant sections of Home Information Packs (HIPs). Not only that we’ll do it free of charge on all properties sold by us (subject to our terms and conditions of business). We also have our own in-house Domestic Energy Assessor to provide a faster solution than many rival agents. Please ask for further details.